About JJ Fresh Fibres
From Our Bakery to Your Heart – Always Fresh, Always Delightful!
Our Story
JJ Fresh Fibres began with a simple vision — to deliver purity and taste to every household. What started as a small production unit has today evolved into a trusted name in the world of snacks and bakery products.
Our focus has always been on quality, freshness, and hygiene. Every product is carefully crafted to be not just delicious, but also loved by people of all age groups.
We believe that great things are made with dedication and good intent — that's why our team prepares every biscuit and cake as if they’re making it for their own family.
JJ Fresh Fibres – Where every bite tells a story of trust and taste.
Meet the Visionary
Mrs. Sunaina Charlet Nickels, the founder of JJ Fresh Fibres, started with a simple vision — to deliver quality, tasty, and affordable snacks that every Indian household could trust.
With deep roots in tradition and a futuristic mindset, she built JJ Fresh Fibres to represent purity and perfection in every pack. Her journey began in a small kitchen with big dreams, where every recipe was crafted with care, and every ingredient was selected for its freshness.
Over the years, her dedication and passion transformed a modest venture into a trusted household name.
Mrs. Nickels strongly believes that food is not just about taste, but about emotions, memories, and well-being. She continues to innovate while staying true to the values of honesty, hygiene, and heart — ensuring that every product from JJ Fresh Fibres reflects trust, love, and quality.
Dr. Mrs Sunaina Sinha
Founder, JJ Fresh Fibres
Our Mission & Vision
To craft snacks and biscuits that combine taste, nutrition, and trust. Our mission is to be the most loved household brand in India. We envision JJ Fresh Fibres on every shelf — from small kirana stores to modern supermarkets — delivering joy in every bite.
Quality You Can Taste
At JJ Fresh Fibres, quality is our foundation. From sourcing premium ingredients to automated hygienic manufacturing, every step is monitored to maintain consistency and safety. Our products go through strict quality checks to ensure that every bite is fresh, flavorful, and trustworthy.
We believe in delivering not just snacks, but a promise of purity and taste. Every item is carefully crafted in a controlled environment using state-of-the-art machines to eliminate human contact and ensure maximum hygiene.
Whether it's your morning toast, tea-time treat, or a late-night craving — JJ Fresh Fibres makes sure that you always get the perfect bite. Because when it comes to health and taste, we never compromise.